The makers of SMIRNOFF™ Vodka announced today that Smirnoff Sound Collective™, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, have partnered with Toronto Artists – Zeds Dead on a new documentary titled, “LEAP” which will be released on October 3rd, 2016.Dylan Mamid (aka DC) and Zachary Rapp-Rovan (aka Hooks) formed Zeds Dead in 2009. LEAP chronicles the ambitious rise of Zeds Dead from their early Toronto beginnings in the electronic music scene, to becoming a respected staple of the international touring circuit. “When you talk about a group like Zeds Dead, you hear the bass lines, you hear the drum and bass and the breakbeats that exploded here in the 90’s, the huge ragga influence, UK funky and the whole UK bounce stuff, you hear… Toronto” explains author and nightlife historian Denise Benson in LEAP. Facebook Login/Register With: Advertisement The latest musical contributors who are bringing Toronto’s legacy to the global stage, Zeds Dead are also celebrating their recent launch of their newest entrepreneurial platform – their own music label, Deadbeats – and the upcoming release of their new album Northern Lights on October 14, 2016. Featuring collaborations with Diplo, Rivers Cuomo, Twin Shadow, Pusha T and fellow Canadian singer Martina Sorbara (Dragonette), the new album shows off the depth of their success.“Toronto’s music scene is no longer our best kept secret. The Smirnoff Sound Collective™ has been committed to collaborating and supporting the inspiring work of Zeds Dead since early 2014. We’re thrilled that we can continue to support Dylan and Zack on this exciting next phase of their growing career.” said Amber Zwolak, Brand Manager, SMIRNOFF Canada.“Supporting the long-term goals and passions of unparalleled talents like Zeds Dead, is the vision behind the Smirnoff Sound Collective™. The release of the film – LEAP – is a continuation of our global goal to become the biggest contributor to electronic music culture. We believe this type of collaborative brand support is an important step in our continued commitment toward telling the diverse stories of artists like Zeds Dead.” said Justin Medcraft, SMIRNOFF Global Senior Brand Manager.Launched in 2014, Smirnoff Sound Collective™ brought their initiative to North America in March 2016 in Miami by transforming a South Beach Hotel and filling it with world famous line-up of exceptional electronic DJ’s including Zeds Dead, Gorgon City, What So Not, MK, Claptone, Tokimonsta and many others. Smirnoff Sound Collective™ celebrated International Womens’ Day by launching a documentary called “Tribes: Discwoman” which highlighted female DJ’s worldwide. In June, they live-streamed and hosted a same-sex couple’s wedding during Insomniac’s EDC Las Vegas weekend, further promoting the inclusiveness of the electronic music genre.For more information, check out our Smirnoff Sound Collective™ social media channels including Twitter, Instagram, Facebook and YouTube.Smirnoff Sound Collective™ wants to remind music fans that whether you’re mixing music or cocktails, to be sure and do so responsibly.About Smirnoff Sound Collective™ The Smirnoff Sound Collective™ is SMIRNOFF™ brand’s international music platform that aims to become the biggest contributor to the inclusive electronic music culture. The Smirnoff Sound Collective™ will achieve this through the development of short-form and long-form content pieces that share inclusive stories told through music, artist collaborations and by hosting unique experiences that bring artists and fans together. The Smirnoff Sound Collective™ is also a sponsor of Mixmag Labs across the world in cities including New York, Los Angeles and Sydney.About SMIRNOFFThe SMIRNOFF brand that boasts the world’s number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.About DiageoDiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. LEAVE A REPLY Cancel replyLog in to leave a comment Advertisement Advertisement Twitter
ASAE, The Center for Association Leadership, has announced plans to relaunch its publication, Associations Now, which will also coincide with the launch of a mobile app, a dedicated online news site, and a daily email newsletter. The relaunch is slated for October, and ASAE has aligned with TMG Custom Media to assist in development and strategy. ASAE is targeting a 360-degree approach for offering its association members relevant content. Editor-in-chief Julie Shoop describes the changes as “an extension of a really strong brand.” While the publication is redesigning its print product, Shoop indicates that what is significant is the addition of digital products. She says that, “Like every other publisher out there, we understand that the world has changed, as has the way we consume information. We were not in the digital space as a magazine, so the expansion into the digital world is a big step here.” In addition to the new digital products, organization was also vital in the relaunch. “In the past, people found it hard to find what they were looking for in the magazine, so we are going to have five standing sections, in addition to features, that cover major topic areas—leadership, technology, membership, money and business, and meetings. All of that content was in the magazine before, but it wasn’t organized,” says Shoop. She also says that organizing content in this manner will work well in the digital space. “The strength of the content is what brings people to it. Our current audience will find this really engaging and easier to use,” she adds.Associations Now previously did not have its own website, separate from the association. Shoop hopes that this new offering will not only enhance the existing reader’s experience, but also attract a new audience. “This is truly a launch, it didn’t exist before” Shoop says, adding, “[The site] will offer fresh online content every day, and is a new kind of content that ASAE has never provided.” For the time being, Associations Now’s app will be a digital replica of the print publication. However, Shoop suggests that the technology does allow for interactivity within the content and for adverters. She describes the app as “pretty basic,” and states that, for now, they “are not putting a lot of bells and whistles in it.” Associations Now is still finalizing its relaunch elements before the October release. However, Shoop discloses that the preliminary “buzz is good,” from those who have seen design mock-ups and strategy plans. She describes the ASAE community as “very engaged” and thinks the audience will embrace the publication’s new methods for delivering content.
This undated photo released by the Kedem Auction House, shows a copy of a 1922 letter Albert Einstein wrote to his beloved younger sister, Maja. Photo: APMore than a decade before the Nazis seized power in Germany, Albert Einstein was on the run and already fearful for his country’s future, according to a newly revealed handwritten letter.His long-time friend and fellow Jew, German foreign minister Walther Rathenau, had just been assassinated by right-wing extremists and police had warned the noted physicist that his life could be in danger too.So Einstein fled Berlin and went into hiding in northern Germany. It was during this hiatus that he penned a handwritten letter to his beloved younger sister, Maja, warning of the dangers of growing nationalism and anti-Semitism years before the Nazis ultimately rose to power, forcing Einstein to flee his native Germany for good.“Out here, nobody knows where I am, and I’m believed to be missing,” he wrote in August 1922. “Here are brewing economically and politically dark times, so I’m happy to be able to get away from everything.”The previously unknown letter, brought forward by an anonymous collector, is set to go on auction next week in Jerusalem with an opening asking price of $12,000.As the most influential scientist of the 20th century, Einstein’s life and writings have been thoroughly researched. The Hebrew University in Jerusalem, of which Einstein was a founder, houses the world’s largest collection of Einstein material. Together with the California Institute of Technology it runs the Einstein Papers Project. Individual auctions of his personal letters have brought in substantial sums in recent years.The 1922 letter shows he was concerned about Germany’s future a full year before the Nazis even attempted their first coup — the failed Munich Beer Hall Putsch to seize power in Bavaria.“This letter reveals to us the thoughts that were running through Einstein’s mind and heart at a very preliminary stage of Nazi terror,” said Meron Eren, co-owner of the Kedem Auction House in Jerusalem, which obtained the letter and offered The Associated Press a glimpse before the public sale. “The relationship between Albert and Maja was very special and close, which adds another dimension to Einstein the man and greater authenticity to his writings.”The letter, which bears no return address, is presumed to have been written while he was staying in the port city of Kiel before embarking on a lengthy speaking tour across Asia.“I’m doing pretty well, despite all the anti-Semites among the German colleagues. I’m very reclusive here, without noise and without unpleasant feelings, and am earning my money mainly independent of the state, so that I’m really a free man,” he wrote. “You see, I am about to become some kind of itinerant preacher. That is, firstly, pleasant and, secondly, necessary.”Addressing his sister’s concerns, Einstein writes: “Don’t worry about me, I myself don’t worry either, even if it’s not quite kosher, people are very upset. In Italy, it seems to be at least as bad.”Later in 1922, Einstein was awarded the Nobel Prize in physics.Ze’ev Rosenkrantz, the assistant director of the Einstein Papers Project at Caltech, said the letter wasn’t the first time Einstein warned about German anti-Semitism, but it captured his state of mind at this important junction after Rathenau’s killing and the “internal exile” he imposed on himself shortly after it.“Einstein’s initial reaction was one of panic and a desire to leave Germany for good. Within a week, he had changed his mind,” he said. “The letter reveals a mindset rather typical of Einstein in which he claims to be impervious to external pressures. One reason may be to assuage his sister’s concerns. Another is that he didn’t like to admit that he was stressed about external factors.”When the Nazis came to power and began enacting legislation against Jews, they also aimed to purge Jewish scientists. The Nazis dismissed Einstein’s groundbreaking work, including his Law of Relativity, as “Jewish Physics.”Einstein renounced his German citizenship in 1933 after Hitler became chancellor. The physicist settled in the United States, where he would remain until his death in 1955.Einstein declined an invitation to serve as the first president of the newly established state of Israel but left behind his literary estate and personal papers to the Hebrew University.
Rumeen FarhanaBNP assistant international affairs secretary Rumeen Farhana is going to be elected MP from a seat reserved for women in parliament, reports UNB.BNP got one reserved seat for women in proportionate to its five elected parliament members.Rumeen, a lawyer and daughter of late Language Movement hero Oli Ahad, submitted her nomination form to the election commission on Monday.Talking to UNB, Rumeen said she submitted her nomination form to returning officer Abul Kashem around 1:15pm as her party picked her as a lone candidate for the election to the seat.Once she takes oath as an MP, Rumeen said, she will place in parliament the demand for the release of BNP chairperson Khaleda Zia.Expressing her gratitude to the party for nominating her for the seat, Rumeen said she will perform her duty as an opposition MP with sincerity and honesty.As per the election schedule announced by the EC on 8 May, today (Monday) is the last day for BNP to field its candidate in the reserved seat for women.The election is scheduled to be held on 16 June while the date for scrutinising nomination papers is 21 May and the withdrawal of candidature is 28 May.As BNP nominated only one candidate, Rumeen will be declared elected just after the expiry of the deadline for the withdrawal of candidature, said EC officials.The 50 seats reserved exclusively for women in parliament are distributed among political parties in proportionate to their number of seats in parliament.Since five BNP MPs-elect took oath at the last moment of the stipulated time, the EC is arranging the election to the seat the party got.The EC earlier completed the polls to the remaining 49 reserved seats.Among the reserved seats, 43 women MPs were elected from ruling Awami League, four from the main opposition Jatiya Party, one from Workers’ Party and one independent.