Scope launches Christmas donor development programme

first_imgScope launches Christmas donor development programme  24 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 4 November 2008 | News Tagged with: christmas Individual giving About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis This new campaign introduces supporters to Scope Inclusion – a service provided by Scope to enable disabled people to become part of the community.It uses a real-life story of four-year-old Amelia who has cerebral palsy and needs 24-hour care and her mother Angela. Scope Inclusion now provides nursing staff through the night, one day a week and every other weekend to support Angela and to give Amelia a happier, more fulfilled life.The campaign, designed by dm agency Flourish, is targeted at Scope’s entire warm supporter base. Warm cash supporters will be sent a direct mail pack encouraging them to send messages of support to disabled children by writing on the back of one of a set of paper chains included in the pack and returning it with a donation.The chains will be linked together to create a giant paper chain that shows support for all disabled children at Christmas.A test email campaign for supporters on the database who historically do not respond well to direct mail such as face-to-face or door-to-door recruits. This encourages supporters to click through to a ‘virtual’ paper chain area where they can complete a message of goodwill.Committed givers will receive a Christmas card thanking them for their support and prompting them to go online and add a message to the paperchain.www.scope.org.uk/amelialast_img read more